Good morning, Marketer, happy MarTech day!

The MarTech Conference starts today! It’s online, it’s free, it’s got great content and it’s for you. Today we have sessions on ChatGPT, CTV for B2B, marketing in a downturn, improving ABM, content syndication, clean rooms and much, much more. That’s just today. Tomorrow is also packed with information to make your job easier.

In other news, Congress is debating whether or not to ban popular social app and marketing channel TikTok. So we’ve done a deep dive into the topic and why it could result in a win for marketers.

Constantine von Hoffman,
Managing Editor

What are the top skills you need for digital marketing?

Investing in the right marketing talent, tools and processes helps organizations keep up with the competition.

The fight over banning TikTok could result in something good for marketers

It's far from certain Congress can pass a TikTok ban. Critics say even if it did it wouldn't solve the real problem: Protecting consumer data.

HubSpot’s February 2023 releases: The manager’s guide

The latest HubSpot releases for marketing campaigns, lists, mobile app, customer feedback and more.

In data we trust: How to establish customer trust through data privacy

Learn how to navigate signal loss and achieve benefit-driven conversations with customers, led by privacy, with a customer data platform.

Eyeing an ABM platform for your team?

Know exactly what to look for to be confident your tech will drive results. This report explores ABM market growth and trends, the key elements of successful ABM strategies, ABM tool capabilities and recommended steps for making an informed purchase decision.

Read the full report!