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The Martin Agency Turned a 48-Year-Old Tourism Slogan Into a Call for Tolerance A contemporary twist on a classic tagline By Patrick Coffee Back in 1969, it was a playfully controversial tagline. Today, one small tweak turned it into a statement of tolerance and solidarity in an increasingly divided America. The Martin Agency of Richmond, Va., responded to the violence and hatred displayed in Charlottesville, Va., last weekend by telling as many people as possible that its home...
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Ogilvy Promotes 2 New Co-Chief Creative Officers in the U.S. Joe Sciarrotta and Alfonso Marian to lead network By Patrick Coffee Ogilvy & Mather today announced the promotion of two veteran creatives to co-lead its U.S. network. Joe Sciarrotta and Alfonso Marian will share the U.S. chief creative officer title and form a new stateside management team alongside U.S. CEO Lou Aversano and chief strategy officer Steve Zaroff, who begins his new role next month after...
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