| Over the past 48 hours, a strange but not entirely unfamiliar phenomenon has been taking over our social media feeds: black-and-white glamour selfies of women, captioned “Challenge accepted!” and then tagging a bunch of other users, always female. Reese Witherspoon, Gabrielle Union, Eva Longoria and Khloe Kardashian were early adopters, but what is this challenge, where did it come from—and why is everyone from your old boss to your cousin to your best friend doing it? |
