Media buyers need to have a strategy in place to improve the effectiveness and the efficiency of their buys across mobile web and desktop. Their tactics require increasingly nuanced approaches for supply path optimization, especially for the complex, closed ecosystem of in-app advertising.

To help reach those outcomes, this new white paper highlights what media buyers need to know to improve their in-app SPO strategy, including:

The key principles of in-app SPO strategies for buyers
The differences between header bidding and waterfall-based monetization
Why an SDK-integrated supply performs better than an API for buyers
How in-app OTT content syndication and outsourced yield management impact SPO considerations