| Building and Protecting your Reputation |
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I don't know if you're a sports fan, but even if you aren't, you probably noticed there's a lot of sport around right now.
The Euros, Wimbledon, International one-day cricket, the Lions tour of South Africa and the build-up to the Tokyo Olympics.
In addition (and I'm pushing my luck here), you may have watched the BBC drama "Line of Duty", which focused on the search for the mysterious character known as "H".
I'm glad to say that the post-match interviews after the England v Germany match revealed who "H" really is. I never really believed it was bumbling detective Superintendent Ian Buckells, played by Nigel Boyle.
But one after the other, England footballers repeatedly spoke about "H", who is actually England captain Harry Kane. Who'd have guessed? |
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Cristiano Ronaldo may have tasted defeat at the Euros, but he has topped Instagram's rich list as the celebrity thought to be able to charge more than anyone else for a sponsored post.
The Juventus forward can charge advertisers £1.2million per post on his account, according to social media marketing firm Hopper HQ.
Ronaldo knocked wrestler-turned-actor Dwayne "The Rock" Johnson off the top spot. Ariana Grande,is in third spot with a mere £1.1million per post.
Phew! |
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| Michael Armstrong is my guest in the Web Radio Show this week.
At the age of 15 he entered a song writing competition on BBC’s Pebble Mill At One, coming in second place to a 16 year old Mancunian called Gary Barlow. By 18, he had his own band and performed his original material across the country eventually playing several nights at The Shepherds Bush Empire in London.
By the age of 23, having toured incessantly, Michael became disillusioned with the music business and joined his father at the family construction company.
However in 2011 he got back into the music game, and with the help of his manager, Lisa Davies, has become very successful and collaborated with many music greats.
In my view, his music deserves an even wider audience, and I was more than happy to chat to him the other day.
Listen to our interview in theMedia Coach Radio Show
There's a great song from Michael too. |
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The MediaMaestro award goes to excellent BBC Broadcaster Stephen Nolan, who has fought and won a court case against an online troll who continually posted defamatory messages about him.
Both the BBC and the National Union of Journalists backed Mr Nolan, who must be relieved that the case is over.
The BBC radio and TV presenter traced the identity of the person who was behind an online campaign against him.
In a statement issued by the person's lawyer, they admitted that the claims they made were "totally unsubstantiated and without foundation".
Mr Nolan said: "This should be a warning to all trolls."
I agree wholeheartedly. The idea that people can post abuse online and get away with it is unacceptable. Well done to Mr Nolan for identifying his accuser and ensuring that he was brought to justice. We cannot allow anyone to be abused in this way.
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The MediaMug is World Wide Web Creator Sir Tim Berners-Lee. He recently sold the original source code of the web as a Non-fungible token (don't ask..) in an auction at Sotheby's, and it made almost four million pounds.
However, a sharp-eyed member of staff noticed that the video which advertised the code had an error in it. Hopefully, the error was not in the original code, which we've all been using happily for years, even though few of us understand it.
And when the NFT auction was announced, Sir Tim told The Guardian "The core codes and protocols on the web are royalty free, just as they always have been. I'm not selling the web - you won't have to start paying money to follow links. I'm not even selling the source code. I'm selling a picture that I made, with a Python program that I wrote myself, of what the source code would look like if it was stuck on the wall and signed by me."
So that's a relief.
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| Speaking Tip - Eight ways to stay on time |
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You have a responsibility to your audience. Naturally, you have to provide them with great value, but you also have a responsibility to respect their time. You have the same responsibility to your fellow presenters. For a speaker who's slot is scheduled just before a break, having their time cut short by previous speakers who over-ran is very frustrating indeed.
You need to be aware of timing throughout the event. If it looks as though the timings are slipping, you must contact the organiser to find out if you can deliver your full speech, or need to shorten it to get the event back on schedule. It's their call, not yours. You also need to finish your speech on time, or ideally a minute earlier. Remember that a speech delivered live will always take longer than a version delivered solo to a mirror. So if you do need to shorten your speech at short notice, what can you do? Here are eight tips: Prepare by highlighting the most important elements of your speech in your notes (if you use them). Stay calm. Never apologise for missing out content, since your audience won't know. It's easier to leave out a story than shorten it. Learn how to skip to a slide, rather than paging through them. If you lose your place in your slides, stop using them and just keep going. Don't hurry, or speed up at the end. Take out content from the middle of your speech - keep the ending intact.
And remember that no-one gets criticised for finishing slightly early.
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| Media Tip - Making your point on a panel |
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When you are being interviewed as part of a panel, you need to work hard to to get your point across.
You need to do it with politeness and clarity. You should never lose your temper, complain or raise your voice. If you do, you have already lost the argument. Sometimes you may be in a panel debate, or with another interviewee who dominates the discussion, leaving you unable to deliver your message.
If you find yourself in a panel debate, here are some tips that should help you to get attention.
* Always have a pen and paper handy to jot down points you wish to respond to * Treat each answer as a "mini-speech" with an opening, closing and one strong point * Develop an "informal conversational" style * If there is an audience, feel free to play to them and react to them * Never interrupt. If you are interrupted, pause and then say "If I may continue" * Never insult another panel member, but argue with their stance if you wish * Have a prepared final statement ready |
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| Social Media Tip - The X Factor |
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It's just been announced that the XFactor is due to return to UK TV screens in 2022, in "new and exciting format" (of course). How do you give your social media the X Factor?
1) eXperiment. Try things out. Look at new social networks, and software tools. Not everything will work, or will suit you, but if you don't try it you will never know.
2) eXcite. Delight your followers and friends with your comments, insights and advice. Let your enthusiasm show through, and it will become infectious.
3) eXpertise. You have a unique set of skills which you can use to help people and demonstrate how you can help others.
4) eXtraordinary. Think what you can post online that will amaze people. That's your comments, not simply links to other's content.
5) eXplain. Answer people's questions and offer to show how to do things that you understand well.
6) eXpand. Increase the size of your network by organic growth, not software robots. Social media is about personal contact.
7) eXpext. Don't expect anything in return for what you give. But do expect to enjoy and benefit from your investment in social media.
I wonder if Simon Cowell knows that? |
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| The information in this ezine may be freely re-used in any online or offline publication, provided it is accompanied by the following credit line - "This information was written by Alan Stevens, and originally appeared in "The MediaCoach", his free weekly ezine, available at www.mediacoach.co.uk." |
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