The merits of positive storytelling and ethical marketing Learn from Danone, PepsiCo, Diageo, and Kitopi's leaders on sustainability
ClickZ Daily: April 29, 2022 |
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| Good morning! Brands face immense pressure to step up their sustainability efforts as today’s shoppers have a greater desire to do good and are conscious of the environmental impact of their purchases. In honor of Earth Day 2022, Margaret Molloy, Global CMO at Siegel+Gale, engaged with a panel of marketing leaders from Danone, PepsiCo, Diageo, and Kitopi on sustainability. The panel emphasized the merits of positive storytelling as a means for marketers to connect with the next generation of educated consumers. |
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Advertising & Promotion Charles Gabriel Read more |
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| Blockchain Joe Pulizzi How brands can use blockchain tokens to revolutionize the customer experience Read more |
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| B2C Kamaljeet Kalsi A transformation that bridged the gap between the business, customer, and in-house talent Read more |
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| Data regulations Ann Smarty As the world is getting more and more polarized, brands are struggling to find ways to stay relevant and avoid being affected by the cancel culture Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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