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| | | | | How programmatic ads are bought is just as important as what gets bought. | | |
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howdy! | | | | | Media CROs are starting to see a return of ad dollars coming from tech and finance but are bracing for the entertainment category to pull back come 2024. | | |
| | | | | During BFCM, flashy messaging and deals will only get marketers so far. Values are in play, and consumers prefer to shop with brands that can show they’re socially responsible, even during the busiest shopping seasons. | | |
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howdy! | | | | | TikTok is maturing. But before joining the app, The Athlete’s Foot is looking for expert guidance. | | |
| | | | | Join this webinar on September 27 at 2 p.m. ET to learn how publishers are unlocking effective ad campaigns for their partners across all channels. Learn what’s driving exposure, precise targeting and high-conversion outcomes while increasing publishers’ revenue. | | |
howdy! | | | | | Buyers, having just gotten the upper hand on pricing, and clients, who are releasing budgets much closer to airtime thanks to greater flexibility they’ve been offered by TV sellers, aren’t about to let the pendulum swing back so easily to the sellers. | | |
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| | | | | Open marketplace revenue is down 25%, and addressability is hovering at approximately 30%. In response, publishers are moving beyond OMP revenue and focusing on direct-sold strategies. | | |
howdy! | | | | | With the summer season winding down, media companies like The New York Times and Hearst are beginning to push employees to work from the office more regularly, reigniting media unions’ years-long efforts to organize around the issue. | | |
howdy! | | | | | With the summer season winding down, media companies like The New York Times and Hearst are beginning to push employees to work from the office more regularly, reigniting media unions’ years-long efforts to organize around the issue. | | |
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