Agencies and media companies hoping to nurture their younger workers have long relied on mentorship programs to create bonds and pass knowledge down into more junior employees. Those programs have not always served minority employees well, in ways that the coronavirus has made exceedingly clear. Read more below. - The mentorship programs aimed at bridging the diversity gap in media were in need of repair at the beginning of 2020. The spread of coronavirus has deepened those cracks.
- TikTok’s explosive growth has piqued advertisers’ interest. But its ultra-young audience — and TikTok’s early mistakes handling their data — have marketers proceeding with caution.
- Instead of investing its digital budgets in big-name influencers, General Mills is spending more time generating content from micro-influencers, and just plain old regular fans.
- On the latest episode of the Digiday Podcast, Chris Krewson, the executive director of LION Pubs, discusses the good, the bad and the hopeful of local news, which has been ravaged by the coronavirus.
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| What Comes Next | | | | With remote working the norm, more junior staffers will miss out on the expertise and guidance of their seniors. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | TikTok’s userbase skews young and cautious advertisers want more brand safety assurances. | | |
| Sponsored by Moat by Oracle Data Cloud | | | | Ad effectiveness metrics typically lack the speed marketers need to compete in a fast-paced world. Sign up to this webinar to learn how to accelerate the pace of learning and embrace a new standard to improve measurement and campaign performance. | | |
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howdy! | WTF Influencers | | | | General Mills is now focusing on community engagement via brand advocates and building more long-term partnerships with its most engaged fans. | | |
| Sponsored by GeoEdge | | | | Facing shrinking revenue amidst a rapidly changing media environment, digital publishers are using a growing number of technologies and tactics to weed out low-quality advertisers. | | |
howdy! | | | | | The coronavirus recession hit the local news industry at a time when it hadn’t even recovered from the previous crisis in 2008. “We’re certainly coming up on or in the middle of something even bigger,” Lion executive director Chris Krewson said on the Digiday Podcast. “So I don’t see much hope of them recovering from this one either.” Krewson obviously isn’t rooting for a slow recovery, even as he predicts one. “That’s what we’ve identified as the trend that we need to be ready to help on,” he said. | | |
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| Sponsored by LiveRamp | | | | Clean rooms are intended to be a “safe space” for brands to collaborate with walled gardens, but the greater opportunity for all brands is bringing together all of their data to create a single source of truth that they own and can continually enrich. | | |
howdy! | Audio Anywhere | | | | After a short, sharp drop, podcast downloads have leapt back up to their pre-covid levels, and advertisers keep coming in. | | |
howdy! | Business of TV | | | | While initially aimed at smaller advertisers, Hulu Ad Manager can attract more ad dollars from bigger, more sophisticated companies like ThirdLove and Potbelly. | | |
| | | | | The coronavirus recession hit the local news industry at a time when it hadn't even recovered from the previous crisis in 2008. "We're certainly coming up on or in the middle of something even bigger," Lion executive director Chris Krewson said on the Digiday Podcast. "So I don't see much hope of them recovering from this one either." Krewson obviously isn't rooting for a slow recovery, even as he predicts one. "That's what we've identified as the trend that we need to be ready to help on," he said. |
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