In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but on Facebook and Instagram as well, and ...
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Advertising & Branding
December 28, 2016
29 social marketing moves that really worked
By Erik Wander
In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but on Facebook and Instagram as well, and ...
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Japanese officials recommended prosecution
By Patrick Coffee
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Brandshare Content From IBM Marketing Cloud
Master the view
Women's Aid work is worth a double-take
By Angela Natividad
For a few moments, it's the best brand exposure on the planet
By Robert Klara
'Get your taxes won,' says Don Draper
By Patrick Coffee
This week Jon Hamm made his first appearance as a brand spokesman in a new campaign for tax preparation company H&R Block. Contrary to at least one report, the brand says the new spots were not made in response ...
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The year's best use of platforms, tactics and simply cool creative
By Chris Thilk
We've come to the end of another year, friends. Which means it's time to look back and evaluate what happened in the movie marketing world over the past 12 months.
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Videos show life lessons learned from the game
By Christine Birkner
High school athletes put their all into their football careers—but for most of these athletes, their senior year marks the last time they'll put on a jersey. Russell Athletic is showing how amateur football ...
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Focus on the most profitable journey
Archives reveal how hard it was to sell condoms 100 years ago
By Robert Klara
The year 2016 saw a lot of talk about the state of American manufacturing—about jobs making stuff for great American brands. And while most of the discussion centered on products like General Electric ...
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A glimmer of hope at the end of a dark year
By Patrick Coffee
The recent fall of Aleppo marked a turning point in Syria's long war, which began more than five years ago and reached its violent apex in 2016 as a numb and largely powerless world looked on. 
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A frequently updated roster of the Big Game's brands
By Sami Main
Welcome sports fans and ad fans, to Adweek's Super Bowl LI Ad Tracker. Here you'll find details of the commercials that will broadcast during the Big Game, both regionally and nationally, and the agencies ...
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