The Scoop: Most popular Super Bowl ads celebrate the little guy

Plus: Comms response can’t fully save McDonald’s from E. coli fallout; Trump announces steel, aluminum tariffs.

5 rules for giving feedback your PR team will actually use

Feedback is a gift.

A PR pro's guide to AI privacy: Protecting client data in the age of AI

Know the right questions to ask.

The Scoop: Google called out for error-filled AI commercial. Again.

Also: Scouting America’s controversial rebrand yields results; NFL doubles down on DEI.

How schools can communicate changing immigration policies to students, staff

And the vital roles teachers can play.

How AI can help you create, land and track the perfect pitch

 Gain access to journalists and craft personalized outreach.  

These Super Bowl strategies had people talking long before kickoff

Doritos and Coors Light use a combination of social and earned media to prolong the conversation. 

A peek behind the curtain with personal finance reporter Chris Taylor

For the inaugural Media Coffee Chat, we sit down with Chris Taylor, an award-winning personal finance journalist, marathoner (13 times!), a father of two boys, beagle dog dad and Canadian living in New Jersey.

The Scoop: Chipotle, Waffle House emphasize transparency about price fluctuations 

Also: Google lifts ban on AI use for weapons; Mavs’ messaging around Doncic deal doesn’t answer questions.

Taco Bell’s Super Bowl stunt (mostly) ditches celebs to put fans in the spotlight 

 At least one celeb is doing her best to sneak in. 

Why comms pros make great chiefs of staff

An understanding of comms, familiarity with overall business can help CEOs see what’s coming.