The more you travel, the truer it is that you gotta savor the good stuff, the smallest of wins, because you’re taking plenty of losses out there on the road these days. The modern travel experience is filled with dreariness and doldrums, and therefore it’s imperative that you relish the unexpected pleasures wherever and however you can find them.
While we’re all familiar with many of the purest and largest travel pleasures — such as an upgrade to a business class ticket, perhaps — other wins may be a bit more esoteric or unusual, but should be celebrated all the same. Their quirkiness may even make them all the better to enjoy. When you get tagged with another flight delay, or stuck with another windowless window seat, bank on these incredible, underrated moments of bliss, the unheralded small joys that end up as huge game-changers for the frequent traveler.
Whether you’re practicing Dry January, Damp January or just want to know what the fuss is about non-alcoholic spirits, today is a good day to dive in. According to the drinks data service IWSR, the no-alcohol category is expected to deliver incremental growth of $4 billion in the next three years. While its share in the overall total beverage alcohol (TBA) market is small — it’s estimated to hit around 3% by 2028 — it’s rare now for any booze or booze-adjacent category to see double-digit growth year-to-year. Booze-free spirits, beer, wine and canned cocktails are also a hit with younger adult drinkers.
