As we all adjust to the new normal after having been sequestered in our homes, we're all finding alternate ways to make the most of our time.So let's ask ourselves: How can we use this time to get better? How can we be of service and use?
I know, without a doubt that great art is being created around the world at this very moment. Perhaps by you! Our entire team is focused 100% on whatever we can do to help you market and sell more art.
With that in mind, we're focusing FineArtViews on sales and marketing ideas more than ever before. The following article was selected from our archives as it seems quite timely in the current situation and provides ideas we think you can use to improve your own art marketing.
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I'll let you in on a little secret.
It takes a scary small number of the right people to make a substantial number of art sales.
When I was in the gallery business, I remember sold out shows that were sold out to only a dozen or so people. 12 people could make or break an entire show.
I was one of our gallery's 2 main salespeople. However, I'm also a computer programmer. So one day, I wrote a database query to calculate my total sales for the year. I noticed the same customer names appeared many times. So I re-phrased the query to total the sales by customer. I was shocked. Don't hold me to the exact numbers, but something like 80% of my personal sales were from less than 20 people - not 20% but 20 people.
I started lavishing a whole lot more attention on those 20 people. My goal with new customers became to determine if they were "worthy" to be in the "top 20". And my sales went up.
Who are your 20 people?[1]
If you know who they are, write them a personal note, pick up the phone, or have a private little get together with them. If you don't know who they are, well, you should, and you've got some work to do.
Sharing Art Enriches Life. Rock on.
Until next time, please remember that Fortune Favors the Bold Brush.
