Producers of Netflix shows, especially digital publishers with TV ambitions, are using their deals with the platform to create more opportunities with TV networks.
"Brands don't want to be in the headlines." The uncertainty around the looming General Data Protection Regulation is spurring some advertisers to stop programmatic ad buying in the weeks after the law takes effect.
GDPR has also prompted companies to send emails to try to get people to consent to continue receiving messages from them. But that's causing these companies to lose email subscribers.
Since it started focusing more on Instagram in 2016, the Financial Times is finding that Instagram Stories is driving traffic -- and subscribers.
In case you missed it: This week's Digiday Podcast features Robert Bridge, chief customer officer at The Telegraph, who discusses the publisher's subscription model.
The Digiday Content Marketing Summit will provide a candid look into how Chipotle, Intel and Heineken are evolving their content marketing strategies. Register now to reserve your spot.
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