As budgets shrink and marketers are pressured to make every dollar count, campaign measurement has never been more important. New research from industry expert Advertiser Perceptions uncovers how chief among marketers' concerns is the inability to accurately measure attribution across all their media channels, specifically TV. Location data is widely used to measure media effectiveness and now can be extended into measuring TV.

Register now to join Advertiser Perceptions' Justin Fromm and Cuebiq's Valentina Bieser for an in-depth look at the evolving TV measurement landscape, including findings from Advertiser Perceptions’ study.