Hi there,

Happy Friday my friends.

As my colleague Andrew Blustein penned: “Brand safety” is a phrase few CMOs want to hear, but many had to grapple with this year as an unprecedentedly chaotic news cycle carried on month after month during a period of medical, civil and economic strife.

Read his full take here.

What else we're covering:

• LinkedIn: how to mention someone in stories
• Infosys acquires digital services and consulting agency
• Sourcepoint buys RedBud

Fun Fact: I listen to Taylor Swift's iconic folklore album to write this newsletter. If I get to the song seven, it's taken me far too long to write this.

Need a break? Let Swift's "this is me trying" carry you into the weekend.

Let me know of news tips and T-Swift faves at sara.jerde@adweek.com. If I don't hear from you there, thanks for reading all the same. See you here ON MONDAY.

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The customer experience company will boost the IT giant's technological capabilities.

The two companies are coming together as data privacy becomes more important.

They will contain links to news articles about the incident or incidents in question.

Tag a user on the platform.

It is triggered when someone follows a new account.

Pride Won’t Hide is the latest spot in the company’s More Together campaign.

A little communication now can go a long way for privacy.