The new rules for success in the metaverse era Why the dawn of Web3 means it's time to shift from storytelling to story living
ClickZ Daily: Oct 24, 2022 |
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| Good morning! The internet as we know it is changing, and that’s a fact. But the arrival of the metaverse is not simply the introduction of a shiny new piece of technology that will sparkle momentarily before fading into the background. The term itself is yet to be defined. It’s being defined as we speak and will be for years to come. So how can brands ensure they make the most of this opportunity and make meaningful connections with audiences in the metaverse? Sofia Papadopoulou, Creative Director at the Metaverse Advisory Department (M.A.D), UNIT9, provides the new rules for success in the metaverse era. Team ClickZ The ClickZ Marketing Masters Podcast Season 2 is now live! Tune in on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Metaverse Sofia Papadopoulou In a new age of experience-driven web, brands need to expand their tools for engagement into a technology-driven palette. What are the key guiding principles to ensure success? |
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Email Marketing Kath Pay It's time to move past ineffective practices that keep your email program from achieving your goals. Read more |
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| Loyalty Benjamin Broomfield Azlan advocates for a model that moves away from measuring products and services in individual channels, toward measuring success from a customer perspective. Download now |
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| Strategy Benjamin Broomfield "Different countries have different formats, down to individual clauses. American terms and conditions tend to be around 10 to 15 pages, whereas in the UK it is around two pages. So that's what we call localization.” Read more |
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| Marketing budget Erica Gunn In uncertain times having control of your budget is essential. Even as organisations tighten their belts, investing in marketing remains good practice. Read more |
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Marketing Masters Podcast |
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Loyalty Benjamin Broomfield Azlan advocates for a model that moves away from measuring products and services in individual channels, toward measuring success from a customer perspective. Download now |
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| Brand awareness Benjamin Broomfield Throughout change, it’s important to keep in mind your differentiators and what customers love about you. Where possible, you should aim to keep these constant. Download now |
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| Strategy Benjamin Broomfield Each story requires not only a hero but an adversary to overcome and a beneficiary who will share the goal of the hero. Whilst these characters can be portrayed as a Knight saving the village from a dragon, they can just as easily be portrayed in the context of an organization striving to achieve business goals. Download now |
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