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The New York Times Will Tackle Brand Safety and Quality Journalism During the NewFronts Less video, more Snapchat and podcasts By Lauren Johnson In the wake of brand-safety concerns on YouTube and the spread of fake news, The New York Times wants brands to know that their ads are safe. On Monday, the Times' presentation dubbed "Truth + Dare" will kick off the annual two weeks of NewFronts events, where digital media companies host presentations pitching their web...
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How Brands Are Finally Cashing In on Social With Shoppable Instagram Stories and Snapchat Ads MikMak and Bustle are driving the campaigns By Lauren Johnson For years, social platforms have been dogged with reports that posts don't lead to sales, leaving some retailers to question if big investments in social deliver those much desired conversions. But as consumers continue to spend more time with only a handful of social platforms, marketers still see an opportunity to squeeze money out their...
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Oracle Just Expanded Its Marketing Cloud With Chatbots and New AI, Accenting a Recent Flurry of Moves And coming on the heels of measurement and TV deals By Christopher Heine Some industry observers may still be getting used to the idea of Oracle as an advertising power player, but with 2017 U.S. digital ad spend hitting $83 billion, per eMarketer, consultancies and agencies should be on their toes--the software giant is on the move. Today, for its Oracle Cloud Suite, the company will reveal a...
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A Surge in Mobile Spending Helped Digital Advertising in the U.S. Reach $72.5 Billion in 2016 IAB report shows 73% went to 10 companies By Lauren Johnson According to a new report from the Interactive Advertising Bureau, digital advertising in the U.S. totaled $72.5 billion in 2016, with the bulk of the money going to 10 companies. Those stats come from the IAB's internet advertising revenue report conducted by PwC. The total was up 21.8 percent from the $59.6 billion advertisers spent...
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Twitter Adds 9 Million New Users in 3 Months, Surpassing Q1 Estimates Bringing its total to 328 million By Marty Swant After several quarters of disappointing earnings, Twitter seems to be getting its wings back, adding 9 million more users in the first three months of the year for a new total of 328 million. In its first-quarter earnings announced today, the company reported revenue of $548 million--down 8 percent over the same period last year,...
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Instagram Now Has 700 Million Monthly Users The user base has nearly doubled in 2 years By Marty Swant In the past six months, Instagram has added another 100 million users. Today, the photo- and video-sharing app announced it now has 700 million users, doubling its size in just two years. The rapid growth further contrasts the platform with Snapchat, which now has just 158 million daily users. In fact, earlier this month, Instagram...
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