Has there ever been a spirit as simultaneously world-renowned and rare as The Glenrothes? The Speyside distillery’s single-malt whiskies are highly prized icons for a certain kind of individual — confident discerners who pursue betterment through knowledge and embrace new interpretations of luxury. Yet these individuals do so quietly and discreetly, the same way The Glenrothes has crafted its award-winning single-malts since its humble beginnings in 1879.

Within the walls of The Glenrothes, there’s a saying: “To make the best, only the best will do.” Yet outwardly, there is no boasting of superiority, no “kiss the ring” posturing, no “watch the masters at work” — The Glenrothes doesn’t even have distillery tours. For The Glenrothes, there is simply excellence through a commitment to craft and faithfulness to the brand’s original core values. Prestige, popularity and accolades will take care of themselves. Those who need to know, one way or another, will know.

The fact that you’re reading this right now is proof of that concept. At heart, our job here at InsideHook is to keep those who seek in the know. So it’s no wonder that we’re about to strongly urge you to do what we did and sign up for The Glenrothes’ exclusive newsletter, The Spirit of Rothes. Subscribers are guaranteed to learn about new expressions, rare releases, future innovations and experiential opportunities before everyone else. For example, The Spirit of Rothes is where we first learned about last year’s launch of The Glenrothes 36 Year Old Single Cask whisky with original packaging artwork, VIP access to exclusive events and the brand’s first foray into NFTs.

It’s also where you’ll find out details about their forthcoming 42 Year Old expression, as well as the limited release that will follow that one in 2024. Give yourself the best chance to secure what is sure to become another instant icon by joining us and signing up for The Spirit of Rothes.