Guardian CRO Hamish Nicklin: 'There's a lack of trust in programmatic', PopSugar pushes further into commerce with new shopping posts, Best ads of 2017 (so far) that you haven't seen,
Daily eNL

"Anyone can have one": NewFronts critics argue that the IAB could do a better job curating and organizing the event.

The issues plaguing digital media advertising aren't stopping the flow of ad dollars, particularly to Facebook and Google, which swallowed 20 percent of the global media advertising pie in 2016, according to a Zenith report.

PopSugar has plunged deeper into commerce with its new article format, PopSugar Shop, which has driven 87 percent more clicks to retailers' sites than its old shopping posts.

Copyranter dug through this year's growing dung heap of bad ads and discovered seven gems.

"Let's clean the pipes up": On the latest episode of the Digiday Podcsat, The Guardian's Hamish Nicklin discusses the need to make the programmatic ecosystem more transparent.

After gaining attention for its political reporting around the 2016 election and Donald Trump's inauguration, Teen Vogue is trying to maintain its newfound "wokeness."

Essence Media's global head of media activation, Oscar Garza, will speak about what marketers need to know about programmatic guaranteed at the Digiday Programmatic Marketing Summit in Scottsdale, Arizona later this month. See the full list of speakers here.

 

The NewFronts have an IAB problem

Sahil Patel

NewFronts critics argue that the IAB can do more to organize and curate the two-week digital media selling extravaganza. The IAB says it does plenty.

Guardian CRO Hamish Nicklin: 'There's a lack of trust in programmatic'

Aditi Sangal

The newspaper’s CRO joined the Digiday Podcast to talk about making programmatic work for publishers.

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Podcast: Bonnier's Semande Agosa on the duopoly, ad blocking, fake news

Sponsored Content GumGum

We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum

PopSugar pushes further into commerce with new shopping posts

Max Willens

In its first week of tests, the commerce posts drove 87 percent more clicks to retailers' sites than the site’s old commerce posts.

Best ads of 2017 (so far) that you haven't seen

Mark Duffy

Copyranter combed through the morass of bad ads and found these seven gems. You’re welcome.

First data, then vibe: How Viacom casts influencers in 90 percent of its campaigns

Sponsored Content Viacom

Influencers are multiplying like rabbits, but as brands rely more and more heavily on social talent to spread their message, how do you choose the best influencer for the job? Viacom’s Velocity brand studio is using a combination of data science and old-fashioned casting instinct to identify the ideal influencers for every job. Sponsored content by Viacom

Infographic: Anatomy of a social media influencer

Sponsored Content Viacom

What makes the prefect social influencer? Is it their reach? Their follower count? Audience metrics? Or just that ineffable cool factor that comes from being popular online? Viacom has cracked the code and so we’re breaking down the recipe for the perfect influencer in this infographic. Sponsored content by Viacom

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Careers Title
 
May 2, 2017
Associate Director of Growth
The Daily Beast
New York, NY
 
May 2, 2017
Ad Operations Specialist
The Slate Group
Brooklyn, New York
 
May 2, 2017
Programmatic Account Executive
The Slate Group
Brooklyn, New York
 
 

ALL CAREERS

 
 
Events Title
 
May 3 - 5, 2017
Digiday Brand Summit Germany
Berlin, Germany
 
Awards gala
Digiday Content Marketing Awards
May 9, 2017
 
Early deadline
The Digiday WorkLife Awards
May 12, 2017
 
 

ALL EVENTS