The pressure is on D2C marketers to be more nimble and imaginative than ever before. Profitability is the new mantra, but finding efficient paths to growth have become challenging. We are in a new stage of marketing creativity among the digital natives, and the Spring edition of MediaPost's Brand Insider Summit: D2C gathers some of these innovators to share lessons learned from deploying a new marketing toolkit.
We will explore:
- How omnichannel distribution impacts media and marketing allocation
- What attribution and measurement models will survive in a post-cookie world.
- Can you build a brand on TikTok?
- Which emerging channels online and off can drive new customer acquisition
- How affiliate marketing and brnad partnerships help share customer bases
- How meaningful branding and creative messaging break through the D2C ad clutter
Witu case studies, discussion sessions and MediaPost's signature daily roundtables, we bring some of the most experienced D2C marketers together to share their best practices and examples of what it really means to empower their customers...for real.