Social media updates and features to know this week

Updates from X, YouTube, LinkedIn and more.

The niche-ification of today’s media landscape

Things have changed in the last 10 years.

Harris goes positive, while Trump goes dark on build up to Election Day

Also: Comms must prepare for economic changes under next prez; Lyft, Uber build goodwill with customers through discounted rides to polls.

Adjacency and ripple effects: Thinking dynamically in the face of crisis 

How to think about crises—whether they're yours or that of another organization.

The Scoop: Trump garbage truck aims to rile up fanbase ahead of election

Highlights from Ragan’s Top Women in Marketing Awards luncheon

The class of 2024 featured leaders from a wide range of industries.

How to capitalize on an influencer’s trust with users

Limiting product exposure to 3 times a day, on-brand products can cut down on influencer fatigue.

By the Numbers: The bleak state of local news – and a few bright spots

Local news remains an important option for many PR campaigns.

The Scoop: CNN sends clear message that it won’t allow hate speech on air

Also: Starbucks faces hard sell on RTO policy; Prime could become boycott topic after Washington Post endorsement snub. 

  Member Content

PRing the PR: Use flash reports to highlight successes

These concise reports serve as a table-setter for more robust campaign analysis down the road.

Rebranding relevance: How PR can breathe new life into tired brands

Communicators need to stay on top of trends to keep brands fresh.