Can you pull off a good April Fools' Day prank amid the unprecedented and anxiety-flooded era of ...(waves arms at entire world)? 

We decided to give it a shot.

Despite the fact most brands were wisely sitting out this year's April Fools', we at Adweek felt there was still a way to create a surprise that might also delight.

So we put out some calls and asked a few of the industry's biggest names to drop into Zoom chats with unsuspecting ad industry folks just starting their careers and offer some advice. 

The results were pretty fantastic, so if you could use an uplifting moment, check out the video of how it all went down.

David Griner
Creative and Innovation Editor, Adweek
David.Griner@Adweek.com

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