There are countless online jewelry brands vying for your attention and hard-earned money this holiday season, but what do we really know about them? Blue Nile prides itself on transparency, offering education, customization and one-on-one support to help you make the best purchasing decisions possible. They’ve got something for everyone and for every occasion, and their designs brilliantly combine classic and modern elements for some truly unique and truly show-stopping pieces that are sure to be a hit. And on top of that, from now through December 2nd, they're offering 50% off a wide range of products.