Good morning, Marketer, and back to work.
However you chose to spend the holiday — at home or traveling, with immediate or extended family — we sincerely hope it was good for you, and a welcome respite before the succession of big holiday shopping days to come.
Those of you marketing to a consumer audience have reason for optimism given the predictions released by Adobe last week (see below). Adobe is a valuable source, because it bases its data not on surveys of consumer intent, but on what it sees consumers actually doing based on its privileged access to a vast quantity of online activity.
As we’ve said before, one thing that’s going to leave its mark on this holiday season is the supply chain. Under-promise, be transparent and your customers shouldn’t blame you.
Kim Davis
Editorial Director
