A wider array of creators are finding opportunities to license their video back catalogs and launch their own product lines.
| “Intellectual property” is a term often reserved for the Disneys of the world that have been able to take characters like Mickey Mouse and franchises like Marvel and squeeze them for licensing revenue in the form of product lines and content syndication deals. But individual video creators are also now getting in on the act. Read more here. Additional coverage: In this week's Digiday+ Media Briefing, media editor Kayleigh Barber checks in on how publishers' attempts to win over advertisers with their shoppable video and livestream shopping programs are going. Google is set to launch a new tool to help users better manage the types of ads they see and precisely who's behind them, in a move it hopes will placate the privacy and transparency lobby. Of the major subscription-based streaming services — Netflix, HBO Max, Paramount+ and Peacock — Disney+ netted the biggest number of new subscribers in the first three months of 2022. Fortnite Creative is becoming a hub for metaversal brand activations, and the demand has pushed companies to look beyond Epic Games, the developer of the title, to reach audiences. What is a data clean room today, and what should it deliver for marketers? Why Colgate-Palmolive is taking a hybrid approach to in-housing. Other things to know about Join us virtually for the Digiday Commerce for Publishers Forum on May 19 where we'll bring together senior publishing execs from BuzzFeed, Vice Media Group and Vox Media to dive deep into their current commerce strategies. With advancements to the way CTV spots are purchased and the types of data that can be gleaned, advertisers are increasingly investing in the medium and changing the way they interact with it. Sponsored by MNTN. For consumers, digital payment methods are impacting how they feel about particular brands, including their decision to frequent that retailer again. Sponsored by Blackhawk. | | |
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