What we learned from AI analysis -

Hi John,

As someone who began their career in broadcasting, I love talking TV and learning about the industry’s ongoing transformation to digital. Recently, I came across a stat that is counterintuitive to what I have come to expect: In an AI-driven analysis of over 1,800 commercials, MNTN and QuickFrame discovered that a 30-second connected TV (CTV) ad can drive a 24% better conversion rate than its 15-second counterpart. That’s impressive.

Let’s get together for "Building a Perfect CTV Ad: What AI Analysis Reveals," presented by MNTN. During this live webinar, we will learn:

• The types of creative elements that make for high-performing commercials
• How to effectively evaluate ad creative
• How AI can improve A/B testing and help us understand which commercials resonate best with audiences
• Plus! Ask questions of the experts

Reserve your seat now to join me on Thursday, November 11 at 2pm ET.

This Tech-Talk Webinar is sponsored content by MNTN.

Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions & Strategy
eMarketer

P.S. Please forward this invite to colleagues and peers who may be interested in CTV ads. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com