But that doesn't make it less perfect ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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AdFreak
 
March 23, 2020
By David Griner
 
 
Presented by
Smartly
 
 
 
It's Not a Real Guinness Ad. But It Is a Perfect Guinness Ad
 

Most of the day, one ad seemed to be circulating more than any other, at least in the nerdy world of ad-savvy social media.

It was a classic Guinness ad, this time forming a pint glass through the use of a couch and the message "Stay at Home." It was reminiscent of some of the brand's best minimalist works.

But like so many perfect ads, it was fake.

Spec, to be precise, and made with no intention to deceive by an Irish freelance copywriter named Luke O'Reilly to help pass the time while quarantined in West Cork with his parents. 

Throughout the day, as his creation made the rounds of Twitter, LinkedIn and Reddit, his credit was almost always overlooked. But I caught up with him via video chat tonight for a wonderful chat about what it was like to create something for which his dream client is being effusively (and inaccurately) praised.

Check out my conversation with the incredibly humble O'Reilly and see why he thinks that these kinds of unexpected sources of creativity might be exactly what we need when facing unprecedented challenges like the many surrounding us today.

David Griner
Creative and Innovation Editor, Adweek
David.Griner@Adweek.com

 
 
 
 
 
 
For a World in Quarantine, Ikea Created a Simple Ad About Reconnecting With Your Home
 

McCann Madrid quickly generated a timely message

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Brands Promote Social Distancing With Altered Logos, Slogans
 

Chiquita, Mucinex and Coca-Cola have created branded PSAs

 
 
 
 
 
Freelance and Out of Work? Here’s How to Get Help Now
 

You thought you didn't qualify for unemployment. But these are different times

 
 
 
 
 
Promoted Content by Spotify
Spotify on the Value of Podcast Advertising
 
Spotify on the Value of Podcast Advertising
 
 
 
 
 
 
The Evolution of Digital Advertising
 

Industry leaders share insights and best practices for navigating the continually evolving digital advertising landscape at Adweek’s NexTech, July 29-30, in New York City. Sign up for updates.

 
 
 
 
 
Diageo and Anheuser-Busch Join Alcohol Brands Pivoting to Free Sanitizer
 

Industry giants produce millions of bottles for hospitals, communities

 
 
 
 
 
The Brandweek Community
 

These are challenging times for all of us—our families, our business, our colleagues. With the landscape shifting so rapidly, Adweek continues to be committed to keeping you updated in real-time. We are all in this together and will be here for you virtually over the next few months and in person at Brandweek, where we’ll reunite you with your peers. Join us Sept. 14-17, in Miami, to stay up to date on the newest marketing trends, be inspired, share and learn. Sign up to stay connected.

 
 
 
 
 
 
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