Flip the script with media-first pitching

Tailoring your story to the journalist can be more efficient and effective.

The riskiest topics for businesses to address in the rest of 2024

Be on the lookout for these reputational risks.

The Scoop: Amazon comes out swinging after accusations of Prime Day harm

Plus: Night 2 of the GOP Convention; MSNBC on defensive after ‘Morning Joe’ backlash.

How to get the most media mileage out of in-house experts

In-house experts can help shine the corporate image by providing knowledge and insight.

How PR & Marketing Pros Can Get Ahead of Competitors

The data sets you need  to understand the competitive landscape and improve media performance and brand perception.

How to vet podcasts as media relations targets

Tips from Matter Communications' Andrew Petro.

Optimizing internal emails for engagement: The role of benchmarking

How benchmarking can unlock your company's potential and drive growth by providing crucial insights into performance metrics and communication strategies.

The Scoop: Analyzing responses to attempted assassination of Donald Trump

Plus: AT&T’s massive data breach; Delta apologizes for rogue X post.

How to get press in a time of shrinking newsrooms

It's hard out there. Here's what PR pros suggest.

The Scoop: Did Joe Biden do enough in make-or-break presser?

Plus: Nike faces Olympic basketball backlash; Whataburger shows compassion in face of emergency.

How I Got Here: April Mason of Violet PR on the rise of AI and upholding integrity

April Mason shares a lesson she learned the hard way from her decades of experience.