As publishers turn to subscriptions to diversify their revenue beyond ads, they face challenges in internal organization. The Weather Channel built up its Facebook presence over the past few years, getting 500 million video views per month on the platform by last May. Here's why the publisher decided to stop publishing videos on Facebook. "The balance of commissioning power is still with broadcasters." Netflix has an $8 billion content budget, but U.K. broadcasters don't yet see the company as a rival. After frustrating publishers with its approach to compliance with the General Data Protection Regulation, Google now plans to integrate with the independent industry standard for compliance. "Facebook's in-feed video is not compelling." On the latest Digiday Podcast, Genius' Ilan Zechory discusses why YouTube is the company's focus for video. Brand marketing executives: See if you qualify for a complimentary pass to the Digiday Content Marketing Summit through our VIP program for your chance to hear from Chipotle, Heineken, Intel and more. Just updated: Download our guide to GDPR, including checklists, recent developments, exclusive research and more that you'll need to know before the May 25 deadline for compliance. |
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| Lucia Moses As publishers lean more on consumers for revenue, the question arises of where consumer revenue should fit to avoid conflicts with the ad side. |
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| Sahil Patel The Weather Channel is no longer actively publishing videos to Facebook due to a lack of meaningful revenue and Facebook’s tendency to routinely shift its priorities. |
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| Sponsored Content Tune Mobile marketers still struggle to optimally analyze their findings thanks to difficult tracking and unstable data, and a failure to become mobile measurement savvy will leave your brand behind to consumers. However, brands that focus on mobile measurement can attain customers who are both loyal and engaged. Sponsored by TUNE. |
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| Lucinda Southern Netflix has the advantage in speed, price and scale, while U.K. broadcast players have local knowledge. |
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| Jessica Davies Google plans to be fully integrated with the IAB Consent framework no later than July. |
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| Sponsored Content Nativo For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with malintent. Sponsored by Nativo. |
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| Sponsored Content COPA90 Without even noticing it, we've all become slaves to big social players like Twitter and Instagram, and the algorithms that power them. But now, as the cacophony of content reaches a fever pitch, it's clear that young football fans are pursuing something fresher and more vital. Sponsored by COPA90. |
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