Digital media is undergoing a pivot to reality, with BuzzFeed's and Vice's reported failures to meet their revenue goals for the year, Mashable's sale and Oath's layoffs serving as examples.
"Why shouldn't we have the word 'vagina' in an article about women's health?" In the latest installment of Confessions, a publisher of a lifestyle site for women said the brand-safety crackdown has forced her to water down her editorial strategy.
With the growing influence of Alibaba and Tencent-owned mobile app WeChat, brands, agencies and tech companies in the U.S. are becoming increasingly interested in China's digital marketing landscape. As a result, some Chinese agencies are expanding to the U.S.
Despite the buzz around pivoting to video, video accounts for less than 25 percent of total content for most publishers. Subscribe to Digiday+ to find out why.
"We measure success holistically, not just on television." On the latest Digiday Live episode, Turner President David Levy discusses how the company assesses its properties' success, monetization on platforms and more.
Don't miss next month's Digiday Marketing Summit, where attendees will hear from brands such as McDonald's, Johnson & Johnson, Sprint and much more as they share how they are marketing in a platform world. Join us in the Bahamas from Dec. 5 - 7.
Learn how to keep up with new revenue-recognition standards, what cloud technology's current role is and more. Join Deloitte Digital for a webinar on the emergence of new standards in media and publishing. Sponsored by Oracle and NetSuite.
