Since its launch in 2014, The Players' Tribune has relied on branded and sponsored content revenue. Now, the publisher is trying to diversify its revenue through entertainment content and licensing.

Former WPP head Martin Sorrell's departure from the holding group could spell the end of the holding company concept itself.

"There probably was no company more in a position better to weaken the duopoly." The resignation of Sorrell, who is known for his criticism of Google and Facebook, also means the ad and media industries have a void to fill in the fight against the duopoly.

From Glossy: Nearly a year after rolling out its high-end brand hub, the Luxury Pavilion, Tmall is creating a luxury loyalty club to offer more benefits to Luxury Pavilion customers that spend more than $159,000 yearly through Alibaba.

Subscribe to our weekly video briefing email for a deeper look at the modernization of video and entertainment, or sign up for the Amazon briefing to see how the retail giant is putting its stamp on media, marketing, fashion, commerce and more.

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The Players' Tribune is trying to diversify beyond ad revenue

Sahil Patel

The Players’ Tribune has found some traction in getting athletes to share personal stories — and sometimes getting brands to fund them. Now, it wants to create new business lines, including non-advertising revenue.

Martin Sorrell's departure marks the beginning of the end of the holding company era

Shareen Pathak

Martin Sorrell's departure from WPP this week may signal the end of the holding company concept.

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The importance of soft skills development

Sponsored Content Oracle and Netsuite

When a PS organization can enhance the "soft skills" of its PS consultants, it can ultimately drive more value to the client, as well as lead to more repeatable business for the PS organization. Get the guide. Sponsored by Oracle + NetSuite.

Sorrell's exit from WPP leaves a void in the fight against the duopoly

Lucia Moses

The advertising CEO leaves a void not just at WPP, but in the ad and media industries as they try to curb the tech giants’ expansion into digital media.

Alibaba's Tmall woos luxury brands to sell to its invite-only loyalty club for big spenders

Hilary Milnes

Tmall’s new Luxury Pavilion Club offers top-spending customers a suite of benefits, including exclusive sales, event invites, flexible payment options and first access to new products. There are two tiers to the program, with a premium membership providing customers with a personal shopping concierge and offline perks like spa sessions and hotel stays.

The attribution problem: How marketers assess ad performance

Sponsored Content Bazaarvoice

It may seem obvious: Marketers need to pinpoint which of their marketing efforts actually worked. It's called "attribution," and it's much tougher than you'd think. We surveyed 200 marketing pros and interviewed experts, exploring how today's marketers are approaching attribution - and where they're falling short. Sponsored by Bazaarvoice.

Life after containers: A publisher's quest for control

Sponsored Content OpenX

As over-complexity, lack of transparency and sub-par technology floods the market, it is clear that the state of publisher container management has fallen enormously short of expectations. It's time for a return to simplicity. Sponsored by OpenX.

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April 16, 2018
VP, Audience Development/Creative Services
KTRK-TV ABC13
Houston, TX
 
April 13, 2018
Media Sales Manager
Taboola
New York, NY
 
April 13, 2018
Social Media Manager
SANDOW
New York, NY
 
 

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April 11 - 13, 2018
Digiday AI Marketing Summit
Santa Barbara, CA
 
April 19, 2018
Digiday Hot Topic: Remaking Retail
Sydney, Australia
 
April 25 - 27, 2018
Digiday Programmatic Marketing Summit Europe
Estoril, Portugal
 
 

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