When you hear a poem in an ad, especially a Super Bowl ad, it's usually a safe and licensed choice lifted from the long-dead likes of Whitman or Frost. But Coca-Cola went a different direction with its Super Bowl ad, building it instead around a lovely and original poem about inclusiveness, identity, individuality and, yes,...
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February 07, 2018
Morning Digest
What marketers need to know today
Promoted Content by Ariel Group
You Can Be a Natural Business Storyteller If You Pay Attention to the Art and Science
Stories are 22 times more memorable than facts alone
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