With fewer than 1% of global makeup launches using upcycled ingredients in the past 5 years -  
ingredient-focused sustainable concepts are a white space for makeup brands. Here Mintel suggests 
some innovations to disrupt this category.

As sustainable practices become a driving force in consumer behaviour, the beauty, personal care, and cosmetic industries are finding themselves at a crossroads. No longer just a handy buzzword, circular and sustainable beauty focus on developing and designing products and processes that could minimise waste, reuse resources, and critically, extend the lifecycle of materials.

From March 20 to March 23, 2025,
Cosmoprof Worldwide Bologna is back!

Purchase your ticket by March 3 to save up to 30%.
This allows you to organize your visit in advance and discovering all the exciting news in store for you!

Brands are evolving products in line with consumer expectations regarding wellness – not only embracing imperfections but placing significant value on age-appropriate and gender-fluid skincare. Ine Mattheé from Oleon Health and Beauty talks about how wellness becomes a more important part of beauty.

Discover how the cosmetics industry is tackling its 1% share of global greenhouse gas emissions. With insights from The Carbon Trust and key players, explore the latest advancements in sustainable beauty at in-cosmetics Global’s expanded Sustainability Zone this April in Amsterdam.

Reintroducing Hydrafence™, an up-cycling ingredient from a rice amylopectin hydrocolloid matrix and calcium-rich algae offers 120h hydration, strengthens the skin barrier, and enhances smoothness, tested with Touchy Finger® on a mixed, multi-ethnic panel.

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