"To do business with YouTube, or Facebook or Snapchat, you want to be by them." Digital media companies are setting up shop in Los Angeles nearby social platforms and streaming platforms to develop, sell and produce digital movies and shows.
Apple updated its Safari browser last month to prevent third parties from tracking users for more than 24 hours after they visit a website, and publishers heavily reliant on programmatic advertising are already feeling negative effects.
For users of its mobile app that don't want to see ads, USA Today is giving them the option to pay $2.99 per month for an ad-free version.
"A library full of books, but no librarians and no teachers to teach you to read": Amazon is building its advertising business, but it seems rare for agencies to receive training from the tech giant -- and those that do get it have had varied experiences.
From Tearsheet: Since September, Mastercard has tested metered payments technology at WeWork's 600 California St. location that allows people to walk in, grab coffee, use workspaces and receive receipts sent to their phones upon departure.
At the Digiday Programmatic Media Summit in New Orleans from Nov. 13 - 15, hear how ESPN leverages its vast trove of audience data from Vikram Somaya, the broadcaster's global data officer. Find out about how to join us.
