Imagine building an airplane while it is already in flight. The airplane MUST remain in the air. EVERY component is essential, and EVERY adjustment must be precise, all while keeping the aircraft aloft. This is similar to the real life reality of scaling a business— Entrepreneurs / CEOs must simultaneously manage growth, innovation, AND execution, with no option to land and recalibrate. In such a high-stakes environment, the traditional top-down decision-making model is a liability. Instead, what rapidly scaling companies need is an "idea meritocracy," a system where the best ideas rise to the top, regardless of their origin, enabling the company to stay airborne and continue accelerating.