The power of audience-led approaches and data-driven insights

Good morning,

As the world becomes more data-driven, businesses need to incorporate qualitative elements of research to gain deeper insights into consumer behavior. But is there a way to maximize this data-led approach to validate hypotheses, discover propensity, and apply across content, product, and CX?

Find your answers as Global CMO at Broadridge, Dipti Kachru discusses the impact of psychographic and behavioral research on go-to-market strategies.

Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe!

Analyzing Customer Data

The power of audience-led approaches and data-driven insights

Dipti Kachru

Businesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions

Dispelling myths and understanding realities of social impressions measurement

Jamie Bolton | ClickZ Advisory Board Member

Smart ways to look beyond Facebook for customer acquisition amidst rising competition and costs Read more

Conversion & ROI

What is marketing attribution and why you should care

Team ClickZ

Marketing attribution, which should be used more and more, helps marketers figure out client interaction with their brand and which ones in particular led to a sale Read more

Actionable Analysis

How are brands performing on TikTok and Snapchat?

Jamie Bolton | ClickZ Advisory Board Member

These newcomers in the landscape of paid social channels, are engaging exceptionally well with new audiences, forcing marketers to understand their pros and cons Read more

Digital Marketing

Why zero-party marketing is a great value exchange for Gen Z

Kaeya Majmundar

Business-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO seat and leaning into next-gen marketing strategies, such as zero-party marketing Read more

Industry Developments

How brands should navigate their presence on Twitter in 2023

Ed East

As 2023 brings an upheaval with Elon Musk's takeover, here are a few tips on how to navigate the platform for maximum returns Read more

Strategy

How breaking down marketing silos helped PwC reimagine its global strategy

Benjamin Broomfield

"Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now

Marketing

Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm

Benjamin Broomfield

The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now

Digital Leaders

Margaret Molloy: The power of simplicity

Benjamin Broomfield

“The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now

Digital Marketing

A Guide to Understanding How IP Data Helps Marketers

Rucha Kadam

IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now

Commerce & Sales

Black Friday Cyber Monday eCommerce Advertising Report

Rucha Kadam

The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now

Email

Email, The Weapon Against Identity Fraud

Rucha Kadam

US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now

ClickZ Daily: March 13, 2023

Analyzing Customer Data

Ecommerce

Conversion & ROI

Actionable Analysis

Digital Marketing

Industry Developments

Marketing Masters Podcast

Strategy

Marketing

Digital Leaders

Resources

Digital Marketing

Commerce & Sales

Email