The Power of External Orientation

Dear Voornaam,

We each have a superpower we can summon on command. You have it. I have it.

But few people use this amazing power.

I’m talking about the power ofexternal orientation. This means helping the other person before we ask for help ourselves.

Need an example?

Google “Inside BS Interviews with Dave Lorenzo.”

You’ll see video interviews with real estate brokers, attorneys, consultants, coaches and many other professionals.

That’s me interviewing them, asking them questions that demonstrate their strengths. Talking about the things that make them different. Highlighting their ideal clients and referral sources.

My mission with this YouTube show (that is also released as a podcast) is to help these folks build their brands. I want them to attract new clients. I want them to make money.Â

I even interview people who would be considered competitors. I have coaches and consultants on the show. I welcome people who target the same ideal clients that I’d like for my business.Â

This is an enormous amount of work. Recruiting the guests, convincing them I have their best interests at heart, preparing for the interviews, conducting the interviews, editing the footage, posting the interviews on YouTube and other media outlets and notifying the people who were interviewed that their show is live - and then giving them the rights to use all the media - for free.Â

Why do I do this?

First, because it feels good to help others become even more successful. Second, because it helps build my brand as an expert. Finally, because it will help me if I ever need a referral to someone they know.Â

So the truth is, The Inside BS Interview Show is an opportunity for the people I profile, but it is also an opportunity for me. I lead with the benefit to the other person. I make sure the win they will receive is clear. I work hard to make sure they get significant benefits from their relationship with me. But I receive some benefits too.

Having an external orientation is all about thinking about the other person and developing your relationship with them.Â

Relationships before transactions.

Hit reply and share an example of your external orientation with me. Tell me a story of how you put your relationships before transactions.

Have a great week.

Warm regards,

Dave Lorenzo

(888) 444-5150

P.S. When it comes to my business I do 3 things:

👍 I help lawyers, professionals and business leaders shorten the sales cycle and deepen relationships with existing clients. Want to go from 6 figures to 7 figures? I’m your guy.

💪 I also help professionals start, grow, and revive coaching and consulting practices.

😌 I develop customized sales acceleration academies for Professional Firms and FORTUNE 500 companies.

P.P.S. You’re receiving this email message because I value our relationship and I want to stay in touch. I only send one email each week and I respect your privacy. You can reach me by calling: (888) 444-5150.