Earlier this week, 600 Black advertising employees signed an open letter to the ad industry calling for change. With the letter, agency employees call for agencies to make a commitment to improving Black representation at agencies as well as to publicly release diversity data, among other actions. It’s unclear how agencies will respond. "I’ve always been like, ‘I can take that, I can deal,'" said one Black strategist at a holding company agency, but now after seeing his agency's response to recent events, he is contemplating leaving the business altogether. Read more below. Other things to know about | |
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Equality and Opportunity | | Agency employees, fed up with the lip-service or inaction of agencies when it comes to true diversity and inclusion, are trying to push for change from the bottom up. | |
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howdy! DIGIDAY+ MEMBER EXCLUSIVE | | The rank-and-file in media organizations aren’t waiting for change; they’re forcing it directly. | |
Sponsored by Blueconic | | To power real-time customer lifecycle marketing, marketers are using technology and streamlined workflows to unify data across channels and systems. Join our webinar on June 25 at 1 p.m. EDT to learn more. Sponsored by BlueConic. | |
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howdy! Coronavirus Fallout | | Location-targeting and location-specific creative have become key priorities for advertisers as they look to drive customers to stores that are actually open for business. | |
Sponsored by Datasine | | When marketers talk about data, they often focus on targeting and delivery rather than using it to optimize creative content. Download this white paper to learn about ‘creative data’ — how it can be used to drive performance and more innovative campaigns. | |
howdy! Coronavirus Fallout | | “Agencies say they’re working faster with fewer people, turning a project around in four days rather than four weeks,” said a publishing executive. “I don’t know if that’s just PR.” | |
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Sponsored by Criteo | | Well before a global crisis hastened the shift toward e-commerce, brands were placing more digital ads directly on e-commerce sites and apps — a tactic known as retail media. In this new guide, learn how brands are using retail to drive digital advertising forward, from search strategies to attribution and measurement. | |
howdy! Managing Through Crisis | | Most advertisers are revisiting their strategies for the summer but that doesn’t mean they’re all starting from scratch. | |
howdy! Equality and Opportunity | | In this moment, as many agencies put out statements that they will do more and do better, R/GA is using its Twitter account to speak to its values as an agency. | |
Equality and Opportunity | | Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify Teen Vogue editor-in-chief Lindsay Peoples Wagner believes the time is now for change in media and fashion. “I want to see brands, publications, everyone in the industry commit to a long, sustainable change,” Peoples Wagner said on this week’s episode of the Digiday Podcast. Peoples Wagner is a rarity in glossy media: […] |
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