The principles of exceptional marketing leadership Global CMO at Publicis Sapient, Teresa Barreira on the role of the marketing leaders within their company will be more pronounced than ever.
ClickZ Daily: Feb 14, 2023 |
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| Good morning, Heading into 2023, the role of the marketing leaders within their company will be more pronounced than ever. Our ClickZ Marketing Masters podcast has Teresa Barreira, Publicis Sapient CMO, highlighting the scope of marketing leaders that will extend beyond brand-building activities. The insight-packed conversation dissects two key questions – What is the role of modern marketing leadership? What leadership principles embody these responsibilities? Tune in and share your thoughts with us. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Leadership Benjamin Broomfield “You need to create an environment and a culture that allows people to experiment and innovate. Create an environment that favors progress over perfection, and empowerment over approvals.” |
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322023 Jamie Bolton | ClickZ Advisory Board Member Diversify to amplify results using these insights and framework Read more |
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| Personalization Franklin Parrish Mass personalization campaigns are designed to build and enhance user engagement throughout the digital experience. Franklin Parrish explains how to deliver mass personalization using psychographic segmentation. Read more |
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| SEO Benjamin Broomfield A fresh take on the best practices for video content, common SEO mistakes, the impact of video on a brand’s broader strategy, and more Read more |
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| 322023 Jamie Bolton | ClickZ Advisory Board Member How will marketers handle the advertising industry upheaval in regard to data and measurement? Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Digital Marketing Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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