The Privacy Sandbox conundrum: ad tech vendors remain cautious about Google's vision This kind of uncertainty keeps ad tech bosses up at night. They're worried whether these new cookie alternatives will be fair and unbiased for everyone involved, or favor Google. Additional coverage: - Lysol plans to expand its reach from the traditional platforms to TikTok and Instagram, bringing its new product into different markets.
- In 2020, the U.S. Federal Trade Commission put out a call for advertising experts to advise the regulatory body on advertising and privacy. Raashee Gupta Erry, then a director at GroupM’s Essence, answered that call.
- As influencer marketing continues to mature, a common concern has bubbled up: oversaturation.
- Seeing people at their desks was, at best, a blunt metric for assessing what was getting done efficiently, and what was merely time spent at a screen. Here’s how it’s changed.
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| | | | | This kind of uncertainty keeps ad tech bosses up at night. They’re worried whether these new cookie alternatives will be fair and unbiased for everyone involved, or favor Google. | | |
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howdy! | | | | | Lysol plans to expand its reach from the traditional platforms to TikTok and Instagram, bringing its new product into different markets. | | |
| | | | | To engage consumers, marketers are using data to personalize each connected touchpoint, including CTV. | | |
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howdy! | | | | | The former brand and agency executive’s initial task at the FTC was mapping out the mechanics of the advertising ecosystem. | | |
| | | | | To navigate the increasingly complex digital advertising ecosystem, DoubleVerify is leaning on automation to help clients manage their complex brand safety and suitability requirements. | | |
howdy! | | | | | The oversaturation concern makes sense but concerns are overblown, according to marketers, agency execs and influencer marketing experts, who say they aren’t seeing a tipping point anytime soon. | | |
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| | | | | Join Jim Cooper, editor-in-chief at Digiday, on August 16 at 1 p.m. ET for a deep dive into the state of TV advertising strategies in 2023. | | |
howdy! | | | | | Seeing people at their desks was, at best, a blunt metric for assessing what was getting done efficiently, and what was merely time spent at a screen. | | |
howdy! | | | | | Seeing people at their desks was, at best, a blunt metric for assessing what was getting done efficiently, and what was merely time spent at a screen. | | |
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