Interesting times in Google world — and I don’t just mean the rumors about Alphabet acquiring HubSpot. (Although you’d think the last thing Alphabet needs right now is another antitrust fuss.)
I’m thinking of the slow progress toward a replacement for third-party cookies for the vast amount of advertising that channels through the Chrome browser. The Privacy Sandbox proposals for Chrome were slammed by the IAB. As if that wasn’t enough, who’s thinking about mobile? Itai Cohen of Digital Turbine is. He told me: “While Chrome Privacy Sandbox is challenging to implement mobile will be a much bigger lift. The IAB had a strong response to the Chrome Privacy Sandbox, and that was an easier process compared to the mobile side.”
So where are we? Let’s take a look at some of our recent coverage — and here’s a useful summary of the state of play from Google (including timelines).
Kim Davis
Editor at large
