The promise beyond the technology: IoT, smart home and you As more and more smart devices enter consumers home, how will that impact their experience with brands and what opportunities does that bring? Tapad's CEO, Sigvart Voss Eriksen discusses...
ClickZ Daily: March 2, 2020 |
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| Good Morning! As more and more smart devices enter the consumer’s home, Tapad’s CEO, Sigvart Voss Eriksen discusses how will that impact their experience with brands and what opportunities does that bring? While there are a ton of unknowns at the moment, two foundational challenges will need to be assessed. First will be gaining access to IoT and smart home device data, and second, in establishing trusted and uniform privacy-safe controls across the ecosystem. Also, Viant’s CMO, Jon Schulz shows why now is the time to evaluate new demand-side platforms (DSPs) that can improve your workflows and campaign performance He writes: A more flexible and agile DSP will be able to create customizations for its clients – something that can greatly benefit workflow and isn’t generally available to advertisers who use only the largest DSPs which focus on “one size fits all.” Also ICYMI: ChartMogul, the market leader in Subscription Analytics, is excited to unveil the world’s first Subscription Data Platform, available to all new and existing customers. Thunderhead, a leader in enterprise technology for customer engagement and journey orchestration, announced the impending launch of a new suite of journey-based AI capabilities named ThunderBay. Reflecting the increasingly important role that AI will play in the digital transformation of the agreement process, DocuSign announced its intent to acquire one of the leading contract analytics and AI technology providers, Seal Software, for $188 million in cash. Workfront®, the work management application platform for the enterprise, announced that David Burggraaf has been appointed chief technology officer. Validity, a customer data solutions provider, announced it has entered into an agreement to buy 250ok, an email marketing analytics and deliverability tool. |
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Emerging Technology Sigvart Voss Eriksen As more and more smart devices enter consumers home, how will that impact their experience with brands and what opportunities does that bring? Tapad's CEO, Sigvart Voss Eriksen discusses... |
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Digital Advertising Jon Schulz Now is the time to evaluate new demand-side platforms (DSPs) that can improve your workflows and campaign performance. Here’s why. Read more |
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| AI Jacqueline Dooley We spoke with Citi’s Managing Director, Gonca Latif-Schmitt, to learn more about Citi Commercial Cards is using AI chatbot technology within the larger context of CX. Read more |
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| AI Lomit Patel IMVU's Lomit Patel shows how to use AI and automation to provide an operational layer atop customer acquisition solutions to deliver amazing results for your company. Read more |
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| Data & Analytics Jacqueline Dooley Exponea, a Customer Data Platform provider, created a cheat sheet that helps define and clarify three common marketing technologies: CDPs, DMPs and CRMs. Read more |
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| Headline News Charlie Braithwaite As the EU unveiled its new digital and data strategy, we look at what this means for the big tech giants and the digital industry as a whole. Read more |
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Analytics CDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that can power highly-personalized marketing campaigns. Download now |
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| Digital Marketing Today, consumers spend more time engaging with media than ever before and the proliferation of channels and devices gives us more opportunity than ever to connect with these audiences. But with these advancements also come challenges. Download now |
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