Identity resolution technologies and tools are now commonplace across the enterprise. Succeeding in this brave new world of 1:1 customer interaction depends on sourcing data-savvy modern marketers with the skills to build and execute an effective identity-driven strategy. But what is the right mix of creative vision and technical expertise? Find out in our solution guide, The Quest for the Perfect Identity-Driven Marketer.
Signal and The CMO Club surveyed a select group of marketing executives from top brands including Starbucks, Barnes & Noble, Sky Betting & Gaming and more to quantify the quintessential identity-driven marketer.
This guide uncovers: - Why finding identity-driven marketers matters more now than ever before.
- How marketing innovators must extend beyond traditional creative thinking to leverage technology and data.
- Which fundamental skills and qualifications cutting-edge marketers must possess.
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