Adopting AI may seem like a clear way for modern marketing to unlock more impactful personalization and automation. But the risks around model complexity, data privacy, IP infringement, and regulation cannot be ignored.

As an innovative marketer, you want to stay ahead of the latest trends. But when it comes to something as fast-moving as AI, you also need to approach implementation strategically.

Enter this comprehensive guide from Snowflake. In it you'll find five ways AI accelerates marketing ROI - in segmentation, personalization, lead scoring, pipeline forecasting and attribution. It also outlines an action plan for implementing AI in your marketing strategy.