Hello!

Today we have Periscope By McKinsey’s Lars Fiedler looking at how changes in consumer behavior during COVID-19 are forcing a re-imagining of retail.

“Whether it’s digital tools such as screen browsing, easy mobile payments, or ordering online with seamless curbside or in-store pickup, shoppers clearly want technology to elevate their in-store experience. The flight to digital and increased customer expectations have created new challenges for how retailers serve their customers,” says Lars.

Also David Finkelstein, CEO of BDEX, offers actionable tips for marketers to avoid targeting their ads to click-farms and highlights the importance of accurate consumer data for maximizing ROI.

And finally, after months of research and feedback, we are excited to announce the launch of Tech Talks, a new initiative by ClickZ and Search Engine Watch to help make sense of the marketing technology (martech) landscape.