Good morning, Marketer, let’s all take a deep breath.

Generative AI. Google Analytics 4. Elon Musk’s mother “canceling” his cage match with Mark Zuckerberg. 

Can we get a break from all this craziness? Those of us in the States, at least, can indeed get a break tomorrow. Happy Independence Day to all those who celebrate it. Time to pause, feel the earth beneath your feet and gaze at the sky.

If you can see it through the smoke (noooo!).

Kim Davis,
Editorial Director

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Marketing management

Why centralizing strategic insights is imperative for CMOs

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By taking steps to centralize their insights unit, CMOs will help bolster marketing strategy, innovation and digital experience initiatives.

Google Analytics 4 (GA4)

Most of you have Google Analytics 4 set up but are still learning how to use it

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Our poll shows that a majority of MarTech and Search Engine Land readers are ready to grapple with GA4

Marketing technology

The latest jobs in martech

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On the hunt for something new? Check out who's hiring in martech this week.

CTV webinars

Ready for a CTV campaign breakthrough?

Why venture into the unknown when the path to success is well-formed? Want to know how industry leaders nailed their CTV campaigns? Join our upcoming webinar to uncover their secrets.

Register Now!

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Google Analytics 4 (GA4)

4 tips to ease the transition from UA to GA4

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It's less than two months until Universal Analytics sunsets. The "Google Whisperer" is here to help you transition to Google Analytics 4.

Marketing artificial intelligence (AI)

We turned MarTech into a chatbot. This is what we’ve learned (so far)

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We trained ChatGPT on our content and turned our website into a chatbot to help us understand what all this AI stuff means for marketers.

Advertising

Create successful digital advertising campaigns with this essential checklist

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This checklist will guide you through audience definition, goal setting, channel selection, and budget distribution for a well-prepared and impactful campaign.

Salesforce

Salesforce: AI is the new UI

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Salesforce plans to extend Einstein GPT across all its clouds as well as Slack and Tableau. "We are on the precipice of an AI revolution."

Online training

Actionable tactics. Expert-led training. Invaluable Q&A.

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Attend your choice of two-day, expert-led SMX Master Class to dive deep into generative AI, GA4, and more. Best rates expire Saturday, July 15!

Choose your Master Class

From Search Engine Land