To get an inside look at the considerations that go into launching an online marketplace and the benefits for retailers, as well as why marketplaces are enjoying such a vogue at the moment, we spoke to Will Rose, Technology Director at Unbound Group, and Sophie Marchessou, EVP Customer Success Beauty, Fashion, Home at Mirakl.
This edition of Digital Transformation Monthly reports on the rise of marketplaces across B2C and B2B sectors, looking at key stories that illustrate the wide variety of functions that marketplaces can serve, and the potential benefits and challenges for businesses.
With omnichannel now regarded as playing an essential role in business success, this best practice guide looks at how companies can develop their omnichannel strategy to achieve excellence.
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
Digital Transformation Monthly: The Marketplace Opportunity
