There’s little doubt among B2B marketers and sellers that account-based marketing works. Still, many organizations are finding themselves challenged to actually execute this kind of strategy successfully. The hurdle? It might just be that you’re using the wrong KPIs. What metrics should you be looking at when optimizing ABM for both precision and scale?

Register now to hear how Demandbase evaluates channels through an ABM lens to determine which truly are the best at driving target account engagement.