Take a close look at your wallet, and chances are that at least one of the credit cards you own features two brands. Partnerships between companies, usually a card issuer and a major retailer or service provider such as hotels and airlines, have led to the emergence of co-branded credit cards. These cards leverage the possibility of acquiring and retaining customers by offering rewards or cashback to loyal customers. Co-branded cards optimize visibility for partnering brands, provide greater value for money, and ensure that customers keep returning for freebies and rewards.
