The rise of discerning publishers: Ad tech vendors face increased scrutiny Somewhere amidst all this uncertainty in the ad tech sector, publisher nervousness has transformed into cautiousness. Additional coverage: - People have used OpenAI’s ChatGPT to bypass publishers’ paywalls. So how can publishers protect their subscription businesses against generative AI chatbots siphoning their subscriber-only content?
- Chipotle’s partnership with Evo shows how brands are beginning to realize the natural engagement and marketing value of the fighting game community.
- Generative AI has taken the industry by storm. However, clients aren't sold just yet.
- Independent agencies are finding a niche in developing their measurement capabilities leveraging marketing mix modeling — and it is helping them differentiate from the holding companies and smaller agencies.
- Vegard Johnsen has spent the past decade on tools related to ad-fraud, ad-blocking, data privacy and content monetization.
Other things to know about - Tomorrow is your last chance to save on passes for the upcoming Digiday Publishing Summit in Miami. Don't miss this chance to secure months' worth of meetings with publishing leaders over just three days. Prices rise after tomorrow, August 8.
- Marketers across all industries are taking notes from healthcare and banking teams that have managed to control personal information and remain compliant regarding personal data while still developing strong advertising campaigns. Sponsored by Piwik PRO.
- Despite the longstanding assumption that most gamers play on PC and consoles, among the 3 billion gamers worldwide, more than 90% of them are mobile gamers. Sponsored by Activision Blizzard.
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| Top Stories |  | | Ivy Liu |
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| | | | | Somewhere amidst all this uncertainty in the ad tech sector, publisher nervousness has transformed into cautiousness. | | |
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howdy! | | | | | People have used OpenAI’s ChatGPT to bypass publishers’ paywalls. So how can publishers protect their subscription businesses against generative AI chatbots siphoning their subscriber-only content? | | |
| | | | | Business-to-business marketing focuses on activating decision-makers at target companies, converting them into customers. Group targeting offers B2B marketers efficient ways to maximize their campaigns. | | |
| Advertisement |  | | |
howdy! | | | | | Chipotle’s partnership with Evo shows how brands are beginning to realize the natural engagement and marketing value of the fighting game community. | | |
| | | | | Ad tech stacks often fail to provide interoperable components out of the box, which means more complexity, less flexibility and lost time for agencies. | | |
howdy! | | | | | Generative AI has taken the industry by storm. However, clients aren’t sold just yet. | | |
| Advertisement |  | | |
| | | | | Gen Z spends more time gaming than watching TV and streaming services combined, but investment in the form of ad dollars remains relatively low. | | |
howdy! | | | | | Independent agencies are finding a niche in developing their measurement capabilities leveraging marketing mix modeling – and it is helping them differentiate from the holding companies and smaller agencies in this area. | | |
howdy! | | | | | Vegard Johnsen has spent the past decade on tools related to ad-fraud, ad-blocking, data privacy and content monetization. | | |
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